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Purpose The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment. Design/methodology/approach A self-administered questionnaire was developed and administered to an online sample of 9,335 CR3 players. Findings The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated. Research limitations/implications The study verified the relationships of the theoretical model of the game motivation and TMS. Originality/value This study provides advice to operators of online games when motivating players to work in groups.
Lou et al. (Mon,) studied this question.