Beyond Harm and Fairness: A Study of Deviance and Morality

Using data from 1,429 students, we test whether a moral foundations approach focusing on both individual- and group-oriented measures of morality improves our ability to predict deviant behavior over and above the effects of individual-oriented measures alone. Results show that the emphasis individuals place on group-oriented moral concerns is inversely associated with a range of deviant behaviors. Moreover, these associations are stronger and more pervasive than the emphasis placed on individual-level moral concerns. Additionally, we find that a recently developed “moral identity” measure does not add to the prediction of deviant behavior over and above group-oriented measures.