An Assessment of the Measurement Validity of the Value-Relevant Involvement Scale

Two studies assessed the construct validity of the value-relevant involvement scale (Cho & Boster, 2005), (N = 308 and N = 285). Study 1 assessed the extent to which VRI was related to attitude structure and self-reports of behavior about a topic. Study 2 tested the extent to which VRI can predict reactions to counterattitudinal messages. The data were consistent with the hypotheses proposing that VRI is associated with the strength of biased processing outcomes including perceiving bias in the source, the belief that the source’s supporters have been misled, and arguing about the topic on Facebook.