Intentions to Shop Using Internet Catalogues: Exploring the Effects of Product Types, Shopping Orientations, and Attitudes towards Computers

The Internet is emerging as a powerful communications medium and distribution channel for catalogue retailers. Estimates of Internet catalogue sales continue to climb as increasing number of consumers embrace the concept of online shopping. In this paper, we present the results of a study intended to examine intentions to shop using Internet catalogues by product types, shopping orientations, and attitudes toward computers. Our results show that intentions are different for music CDs/cassettes and clothing. The findings also indicate that in-home and mall-shopping orientations, and attitudes towards computers are strong discriminators between low- and high-intentions to shop through Internet catalogues. Based on the findings, we discuss possible implications for online catalogue retailers.