Comparative Analysis of Foreign Direct Investment Strategies in Western Balkan Countries

This paper comparatively analyzes the foreign direct investment promotion strategies of the Western Balkan countries within the OLI paradigm framework. The study used the Policy-Action Research method, a qualitative research approach, to analyze information and documents from official institutions in relevant countries, similar to investment-promotion agencies, within an analytical framework. The findings reveal that although the external investment frameworks of WB-6 countries have been liberalized, the process of starting a business remains intricate, the political security dimension is oriented towards the EU and NATO, geographical positioning and tax incentives are significantly underscored, and the availability of blue-collar labor in low-tech industries is accentuated. It is advisable to manage internal conflicts, enhance efforts against bureaucratic inefficiency and corruption, emphasize sectors involving medium-high technology to facilitate the employment of highly skilled labor, and to advance targeted investment areas such as contemporary public-private partnership models and privatization initiatives.