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July 1, 1974Journal of Marketing

An Analysis of Catalog Buying Behavior

Fred D. Reynolds

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Abstract

An understanding of consumer commitment to catalog buying provides an opportunity for improved marketing strategy.

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Cite This Study

Fred D. Reynolds (1974) studied this question.

synapsesocial.com/papers/6a13028883732aa7db9eb92b https://doi.org/10.1177/002224297403800308

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