This paper examines the effects of promotions to increase participation in digital banking and improve financial inclusion. M-Shwari, Kenya's most popular digital banking platform, ran a promotion called Stawisha Na M-Shwari from mid-April 2016 to early June 2016. The promotion incentivized individuals to save and to repay loans. We find large and persistent effects of the promotion on loan-taking behavior. While savings ramp up during the promotional period, we do not see sustained increases in savings after the end of the promotion.
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Bharadwaj et al. (2020) studied this question.
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