This study investigated the influence of teleconferencing medium and status on users’ reaction to the medium. Subjects received either high or medium status inductions, and subgroups solved a problem in two node audio, video, and face-to-face conferencing configurations. These subgroups proceeded through the three media treatment conditions in counterbalanced order, and responded to scales measuring the aestheticism, evaluation, privacy, potency, and activity of the medium. Analysis indicated both face-to-face and video conferencing elicited more positive aestheticism and evaluation reactions than the audio conferencing medium. Face-to-face and audio conferencing media were perceived as being more private than the video teleconferencing medium while both video and audio media were perceived as being more potent than face-to-face conferencing. The analysis revealed neither an activity of the medium nor status main effect. The results were discussed in light of information theory.
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Michael G. Ryan (1976) studied this question.