The Influence of the Application of Balanced Scorecard on the Financial Performance of Enterprises

As Chinese enterprises attach more importance to the management ability, more and more companies expect to optimize the management process by using the balanced scorecard, a management tool. This paper analyzes the situation and effect of applying Balanced Scorecard (BSC) in the annual reports disclosed by a listed real estate Company A from 2001 to 2019, reflects its financial performance with the changes of relevant financial indicators, and draws the conclusion that the financial performance of company A has been enhanced after applying BSC,and puts forward ssuggestions for other enterprises using the balanced scorecard, in order to make the BSC in enterprise strategic management take effect.