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It is my pleasure to record my appreciation to the persons and organizations that have helped in the preparation of this book.First of all, I would like to express my deep gratitude to Professor dr.ir.M.T.G.Meulenberg.His stimulating discussions with and suggestions to me have been of major and valuable support in shaping the study described in this book.The financial support by the Netherlands' Commodity Board
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Sujan et al. (Mon,) studied this question.
synapsesocial.com/papers/6a13bbe44a39d68ac84280dc — DOI: https://doi.org/10.2307/1252242
Harish Sujan
Tulane University
Jan‐Benedict E.M. Steenkamp
University of North Carolina at Chapel Hill
Journal of Marketing
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