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October 1, 1999Journal of MarketingOpen Access

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

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Authors

RSRajendra K. SrivastavaTSTasadduq A. ShervaniLFLiam Fahey

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Srivastava et al. (1999) studied this question.

synapsesocial.com/papers/6a13be08496bd0bf6e39dda0https://doi.org/10.1177/00222429990634s116
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