Hotel Consortia: Their Activities, Structure and Growth

Consortia have grown to be a force within the hotel industry, and it is timely for features of their operation to be analysed. This article focuses on the range of consortia activities, on the rationales for company and independent hotels to become members of consortia as well as the relationships between consortia and their members. It concludes that the differences between corporate and independent members have important implications for consortia and that the limits of growth of hotel consortia or their activities have not yet been reached.