Finance with a personalized touch

<html xmlns:o=3D"urn:schemas-microsoft-com:office:office" xmlns:w=3D"urn:schemas-microsoft-com:office:word" xmlns=3D"http://www.w3.org/TR/REC-html40"> <head> <meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dwindows-1252"> <meta name=3DProgId content=3DWord.Document> <meta name=3DGenerator content=3D"Microsoft Word 11"> <meta name=3DOriginator content=3D"Microsoft Word 11"> <link rel=3DFile-List href=3D"The%20article%20focuses%20on%20cognitive%20modeling%20for%20games%20and%20_archivos/filelist.xml"> The article focuses on cognitive modeling for games and animation <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Author>Biblioteca de Ciencias y Tecnología</o:Author> <o:Template>Normal</o:Template> <o:LastAuthor>Biblioteca de Ciencias y Tecnología</o:LastAuthor> <o:Revision>2</o:Revision> <o:TotalTime>55</o:TotalTime> <o:Created>2006-05-25T23:26:00Z</o:Created> <o:LastSaved>2006-05-25T23:26:00Z</o:LastSaved> <o:Pages>1</o:Pages> <o:Words>174</o:Words> <o:Characters>959</o:Characters> <o:Company>UCLA</o:Company> <o:Lines>7</o:Lines> <o:Paragraphs>2</o:Paragraphs> <o:CharactersWithSpaces>1131</o:CharactersWithSpaces> <o:Version>11.6568</o:Version> </o:DocumentProperties> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:SpellingState>Clean</w:SpellingState> <w:GrammarState>Clean</w:GrammarState> <w:HyphenationZone>21</w:HyphenationZone> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=3D"false" LatentStyleCount=3D"156"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} span.GramE {mso-style-name:""; mso-gram-e:yes;} @page Section1 {size:595.3pt 841.9pt; margin:70.85pt 3.0cm 70.85pt 3.0cm; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]--> </head> <body lang=3DES style=3D'tab-interval:35.4pt'> Finance with a personalized touch had existed in all banks, customers came to a bank manager to conduct business, and the manager know customers through long-term relationships. The model is still used extensively in commercial banks, however, most financial institutions are facing some key competitive pressures. The article outlines these areas of challenges in sketching a personalized stroke in the banking and finance industry. Key issues identified in this arena pertain to situation where customers are no longer tied to a physical location, and services offered by financial institutions have largely become commodities. Banks have started delivering products and services through low-cost channels. This ambience demands a retrospect, and the alternative strategy is to recapture the personalized service to customers. The key lies in understanding the customer and implies organizing and building personalized customer interactions, to personalize the entire experience. Computer systems that can capture and process data in a customized manner can find fitting application. INSET: Growth in Personalization and Business.<o:p></o:p> </body> </html>