Finance with a personalized touch

The article focuses on cognitive modeling for games and animation Biblioteca de Ciencias y Tecnología Normal Biblioteca de Ciencias y Tecnología 2 55 2006-05-25T23: 26: 00Z 2006-05-25T23: 26: 00Z 1 174 959 UCLA 7 2 1131 11. 6568 Clean Clean 21 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table. MsoNormalTable mso-style-name: "Tabla normal"; mso-tstyle-rowband-size: 0; mso-tstyle-colband-size: 0; mso-style-noshow: yes; mso-style-parent: ""; mso-padding-alt: 0cm 5. 4pt 0cm 5. 4pt; mso-para-margin: 0cm; mso-para-margin-bottom: . 0001pt; mso-pagination: widow-orphan; font-size: 10. 0pt; font-family: "Times New Roman"; mso-ansi-language: #0400; mso-fareast-language: #0400; mso-bidi-language: #0400; Finance with a personalized touch had existed in all banks, customers came to a bank manager to conduct business, and the manager know customers through long-term relationships. The model is still used extensively in commercial banks, however, most financial institutions are facing some key competitive pressures. The article outlines these areas of challenges in sketching a personalized stroke in the banking and finance industry. Key issues identified in this arena pertain to situation where customers are no longer tied to a physical location, and services offered by financial institutions have largely become commodities. Banks have started delivering products and services through low-cost channels. This ambience demands a retrospect, and the alternative strategy is to recapture the personalized service to customers. The key lies in understanding the customer and implies organizing and building personalized customer interactions, to personalize the entire experience. Computer systems that can capture and process data in a customized manner can find fitting application. INSET: Growth in Personalization and Business.