PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
January 1, 1990The Journal of Business

Measuring Image Spillovers in Umbrella-Branded Products

View Full Paper
Ask AI
Bookmark
Share

Authors

MSMary W. Sullivan

Discussion

Loading...

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Mary W. Sullivan (1990) studied this question.

synapsesocial.com/papers/6a15305b5347fbb1739f5fc6https://doi.org/10.1086/296509
View Full Paper
Ask AI
Bookmark
Share