Understanding the soft power of China’s Belt and Road Initiative through a discourse analysis in Europe

Taking a spatially sensitive approach to evaluating China’s quest of soft power, this paper conducted a media discourse analysis of European countries’ perceptions of China’s growing international influence in general, and its Belt and Road Initiative (BRI) in particular. Preliminary analysis reveals regional diversity in media coverage of the BRI that was partially caused by a country’s position as a ‘discourse leader’, ‘discourse responder’ or ‘discourse follower’. In terms of the contents, this paper noticed a huge discrepancy among the European countries towards the potential impacts of the BRI and China’s rise in international affairs, and recorded a shift from a rather positive to a cautious attitude among the European Union’s leaders. It is suggested that China’s spatially blind approach to using soft power to promote BRI in Europe may be partly to blame for its limited success so far.