Verbal Strategies for Seeking Help in Organizations¹

The verbal strategies used to frame requests for help are integral to the help‐seeking process. Drawing on politeness theory, it was predicted that gender, power, and norms affect usage of verbal strategies in seeking help, and verbal strategies predict interpersonal outcomes. Two studies showed that: (a) individuals used more strategies under collectivistic than individualistic norms; (b) under individualistic norms, men used more strategies when seeking help upward, and women used more strategies when seeking help laterally; and (c) those who used more strategies provided higher quality information, and were perceived more favorably by others. These results suggest that verbal strategies not only reflect important relational and contextual factors, but also serve multiple social functions.