Discourse on Shanzhai cultural production in Chinese newspapers: authenticity and legitimacy

Emerging from the early Shanzhaiji, or bandit cell phones, the notion of Shanzhai has developed into a prominent cultural phenomenon in China since 2008. This paper examines the discourse on Shanzhai cultural production in Chinese metropolitan newspapers and those of the Communist Party. The research questions pertain to how a grassroots cultural phenomenon is discursively constructed and how social and media structures manifest themselves in this process of discourse construction. Within the framework of discourse analysis, the dimensions of authenticity and legitimacy cut across all discursive categories regarding Shanzhai cultural production. Depending on the relationships between the two dimensions, a rival discourse and a harmony discourse were found in the archived news reports and editorials. The author argues that authenticity is oriented toward power relationships or content and themes of the cultural productions in the two discourses, respectively. The discourses reflect contesting efforts to construct cultural hegemony in Chinese society.