Universal tenets or diametrical differences? An analysis of ecotourism definitions from China and abroad

In recent years, there has been increasing attention afforded ecotourism development in China. However, a national ecotourism framework has yet to emerge. This has forced planners, managers, policy‐makers and researchers to look abroad for guidance. And, this raises sensitivity concerns related to Chinese cultural values, perspectives, and expectations regarding nature‐based tourism experiences. This study analyzes contemporary Chinese ecotourism definitions with the objective to identify a set of common definitional themes. These themes are them compared to a set of ecotourism tenets established through antecedent analysis of definitions from abroad. A discussion of universal tenets, cultural values, diametrical differences, and the achievement of sustainable ecotourism ensues.