Simplicity and naturalness, and a focus on product materials and functionality itself are typical features of the minimalist style, which, as a popular modern design style, has also had a profound impact on product design. Muji develops minimalism in its design philosophy and product content, espousing a philosophy of simple and natural living and the removal of superfluous decoration. The appearance of the products is presented only through the use of simple lines and geometric shapes, the use of high purity colours to return the properties of the raw materials themselves, and the use of environmentally friendly recycled materials to simplify the packaging to its most basic state. The product is presented to the consumer in a minimalist manner, while retaining its functionality and practicality. Taking Muji as an example, this article explores the application of minimalism in Muji's design from both the design concept and the product, and analyses the reasons for its transformation from an 'unbranded' to a 'branded' brand.
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Li et al. (2022) studied this question.