Examining the factors affecting the adoption of broadband in the Kingdom of Saudi Arabia

This paper empirically examines the reasons for the slow progress in broadband adoption in the Kingdom of Saudi Arabia (KSA) and investigates the factors that may be affecting the adoption of broadband by KSA consumers. Particular emphasis was placed on individual level factors such as social and cultural influences. The key findings were that the factors with the main influence on attitude towards adoption of broadband were usefulness, service quality, age, usage, type of connection and type of accommodation. The paper also provides a discussion on research implications, limitations and future directions.