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July 1, 1991Journal of Marketing

Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

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Authors

SBStephen BrownUniversity of UlsterGBGary J. BrunswickNorthern Michigan UniversitySHShelby D. HuntTexas Tech University

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Brown et al. (1991) studied this question.

synapsesocial.com/papers/6a1555ec79ff98d0de4e775fhttps://doi.org/10.2307/1252151
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