Korean-made heated tobacco product, ‘lil’

After the introduction of heated tobacco products (HTPs) by multinational tobacco companies, Korea’s largest tobacco company, KT&G, also introduced its HTP, ‘lil (a little is a lot) ’, in November 2017. A total of three HTPs, IQOS, Glo and lil, are now available in Korea. Sales of HTPs increased from 6. 1% of the tobacco market in December 2017 to 9. 1% in January 2018 of the whole tobacco market. 1 lil has a non-removable integrated battery and a heating blade similar to IQOS (figure 1). While IQOS requires a 4 min charge after using every HEETS stick, lil can be used for up to 20 consecutive Fiit sticks when fully charged. The suggested retail price for lil is 95 000 Korean won (US95). lil can be purchased at a discounted price of 68 000 won (US68) with a promotion code from lil’s webpage (https: //its-lil. com/). After its initial release in 20 November 2017, lil was first sold only …