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January 1, 1996Journal of Personality and Social Psychology

The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence.

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Authors

JPJoseph R. PriesterUniversity of Southern California
Richard E. Petty
Richard E. PettyBall State University

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Cite This Study

Priester et al. (1996) studied this question.

synapsesocial.com/papers/6a155bb679ff98d0de4e810dhttps://doi.org/10.1037//0022-3514.71.3.431
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Also Consider

Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Psychology of Attitudes1997 · 7,166 citations
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  4. 4Retrieval of attitude-relevant information from memory: Effects on susceptibility to persuasion and on intrinsic motivation.1982 · 297 citations