Community Ties in a Rural Midwest Community and Use of Newspapers and Cable Television

This telephone survey of 377 persons in a Middle West community finds civic involvement related to local and regional newspaper subscription but not to cable TV subscription. The same is true of political involvement and active voting. Those living longest in the community and most committed to staying there were most likely to take the local paper, but this had little effect on taking local cable. Income was unrelated to cable subscription but was positively associated with local and regional newspaper subscription. There are a number of other findings, some substantiating findings of other community studies.