Strategies for competing in markets enabled by digital platforms

Purpose The article examines four strategies for creating competitive advantage in markets enabled by digital platforms. Design/methodology/approach The four strategies are assessed: 10; Strategy 1: The Digital Industrialist - hardware-data-experience. 10;Strategy 2: The Digital Consumer - experience-data-platform-hardware. 10;Strategy 3: The Data Acquirer - buy data (D). 10;Strategy 4: The Platform over Platform (PoP). Findings By offering their customers even more compelling and unique cross-platform experiences, platform over platform entrants can create new mega-platform environments, overarching existing, otherwise successful platform environments. Practical implications By expanding and deepening their customers’ engagement, platform over platform businesses might ultimately relegate some existing platforms to digital infrastructure – providing the pipes and plumbing for customers empowered to jump seamlessly across and between platforms with the support and encouragement of their platform over platform orchestrators.