The cultural influence of Rise of the Planet of the Apes (2011) extends well beyond the film's reinvigoration of a cherished—and lucrative—Hollywood franchise. By at once making direct and intentional intertextual references to the franchise's 1968 original and taking significant departures from that template, the film forges a powerful transcendent argument about America's ongoing racial struggles while establishing the original as a collective memory. This ability to transform even a speculative vision of Earth's future into a public recollection of material reality hints at the power of media messages as highly visual forms to persistently reproduce and support hegemonic perceptions and ideologies.
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Phil Chidester (2015) studied this question.
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