While the number of full‐time editorial cartoonists has declined in the past few decades, several have taken their craft online in the form of animated Flash cartoons. In this article I test the effects of one of the more popular animated editorial cartoons on presidential candidate evaluations of 18‐ to 24‐year‐olds. A posttest‐only experimental design was used to survey students from several universities in six states. The results from this online experiment suggest that these editorial cartoons have a negative effect on candidate evaluations. However, viewing the clip did not change candidate preferences and an analysis of the control group suggests that viewership of online humor may have a positive effect on political participation.
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Jody C Baumgartner (2008) studied this question.
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