August 1, 1997

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

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Key points are not available for this paper at this time.

Abstract

Markus Christen, Sachin Gupta, John C. Porter, Richard Staelin, Dick R. Wittink, Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model, Journal of Marketing Research, Vol. 34, No. 3 (Aug., 1997), pp. 322-334

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Key Points

Abstract

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