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August 1, 1997Journal of Marketing Research

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

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Authors

MCMarkus ChristenUniversity of ZurichSGSachin GuptaCornell UniversityJPJohn C. PorterUniversity of New Hampshire

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Christen et al. (1997) studied this question.

synapsesocial.com/papers/6a15928179ff98d0de4ed4dfhttps://doi.org/10.2307/3151895
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