What question did this study set out to answer?

To explore how First American Corporation transformed its strategy to focus on customer relationships using data warehousing.

December 1, 2000MIS Quarterly

Data Warehousing Supports Corporate Strategy at First American Corporation1, 2

View Full Paper

Ask AI

Bookmark

Authors

Case study highlights how data warehousing supports a customer-centric strategy for improved performance.

To explore how First American Corporation transformed its strategy to focus on customer relationships using data warehousing.
Descriptive case study of First American Corporation's strategy transformation from 1990 to 1998.
Analysis of the VISION data warehouse's role in facilitating organizational changes.
Insights into the use of technology for enhancing customer service and competitive advantage.
First American Corporation successfully transitioned to a customer relationship-oriented strategy, becoming a leader in financial services.
The implementation of the VISION data warehouse significantly supported operations centered around customer needs.
The findings provide insights for managers seeking to leverage technology for organizational improvement.

Cooper et al. (2000) studied this question.

View Full Paper

Ask AI

Bookmark