Data Warehousing Supports Corporate Strategy at First American Corporation1, 2

Key Points

• To explore how First American Corporation transformed its strategy to focus on customer relationships using data warehousing.
• Descriptive case study of First American Corporation's strategy transformation from 1990 to 1998.
• Analysis of the VISION data warehouse's role in facilitating organizational changes.
• Insights into the use of technology for enhancing customer service and competitive advantage.
• First American Corporation successfully transitioned to a customer relationship-oriented strategy, becoming a leader in financial services.
• The implementation of the VISION data warehouse significantly supported operations centered around customer needs.
• The findings provide insights for managers seeking to leverage technology for organizational improvement.