Employee engagement: what’s your strategy?

Purpose This paper aims to explore some of the reasons why employee engagement activities may lack effectiveness and sets out some proposals as to what organizations can do to take a more strategic approach in future. Design/methodology/approach This paper is based on a research of current practices in organizations combined with the author’s experience and views on employee engagement activities. Findings The paper highlights the limitations of approaches in many organizations and proposes a series of strategic choices that organizations need to make to help ensure their future approach is more effective. Originality/value This paper sets out a model that can be used by HR executives with business leaders to decide on a clear engagement strategy for the future.