Sex and the City and Consumer Culture: Remediating Postfeminist Drama

Sex and the City became central to debates about postfeminist culture following its global impact at the centre of a culture of female fandom. Its success and influence is symptomatic of the cultural and economic forces shaping television in the digital era, and offers a case study of how the deregulation, commercialisation and proliferation of television into multiple channels have enabled a new form of sexualised address in which women’s sexual desire is central. But this is expressed through an ironic aesthetic which offers a ‘complicit critique’ of the women’s lifestyle and their commodified relation to their bodies and identity.