System Characteristics of Marketing and Its Impact on the Activities of International Companies

The paper focused on marketing influence of international economic relations. Te based on the assumption that in the context of the modern development of a market economy and entrepreneurship, the issue of studying marketing activities at an enterprise is becoming increasingly relevant. This is primarily due to the high growth rates of entrepreneurship in the country's economy. Most are small enterprises or the sphere of small business as it is also called. The simplicity explains this in organizing their small business, and their greater adaptability to the changing market conditions. They respond faster to market needs, and can therefore adapt more quickly. However, it is in the sphere of small business that a very high degree of competition is observed, and in order to survive in the market and make a profit, enterprises need to position themselves. This is necessary precisely so that consumers, among a wide variety of identical products, choose what we produce. And here, of course, a competent marketing policy is the main tool and assistant. The productive use of the marketing approach in the production, business, marketing and commercial activities of an enterprise depends, first of all, on how flexible and quick it is to respond to all changes occurring in the market and respond to new consumer needs through the development of new products and technologies; its consumer demand; from creating an appropriate economic and legal environment that would ensure real economic independence of the enterprise in all respects in the market. We grounded that the better the marketing mix is developed at the enterprise, the more efficient its activities will be. With the help of marketing activities, there is a constant search for new markets, consumers, new types of products and services that contribute to ensure the company the highest level of profit. The marketing mix acts as a tool for regulating production and marketing.