Proverbial dog names of the Baatombu: A strategic alternative to silence

ABSTRACT A theoretical framework is presented to account for various means of indirect verbal communication used by the Baatombu of northern Benin to accomplish face-threatening acts, and a particular technique involving dog names is discussed. By carefully choosing a proverbial name for a puppy, the owner can then, simply by calling the dog, convey a message meant either for a particular neighbor or for anyone who hears it and feels concerned by its content. This diplomatic way of expressing oneself when a difference arises is doubly indirect: (a) The dog's owner makes use of a pseudo-addressee (the dog), and (b) the message is formulated with a proverb, therefore with words of which the owner is not the author. (Animal names, Africa, communicative acts, ethnography of speaking, indirectness, politeness, speech acts)