Interaction between self-monitoring and manipulated states of self-awareness.

We conducted four experiments to examine the differential responses of high and low self-monitors to variations in public and private self-awareness. The first 2 experiments used an attribution of responsibility paradigm to test the hypothesis that high self-monitors would show greater responsiveness than low self-monitors to manipulations of public self-awareness. This hypothesis was supported. Two additional experiments tested the hypothesis that low self-monitors would be more responsive than high self-monitors to manipulations of private self-awareness. Manipulations of private self-awareness following a Velten (1968) positive-mood induction exercise strengthened the induced mood in low but not in high self-monitors. Thus, when the dependent measure had implications for their public self, high self-monitors were more responsive than low self-monitors to public self-awareness manipulations; low self-monitors, on the other hand, were more responsive than high self-monitors to manipulations of private self-awareness when the dependent measure required subjects to access aspects of their private self.