November 1, 1969

Prediction of New Product Performance: An Analytical Approach

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Resumen

Few attempts have been made to build analytical models for predicting product performance before market introduction. This article describes and applies a model for predicting consumer trials and repeat purchases as a function of controllable and uncontrollable marketing variables.

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Cite This Study

Claycamp et al. (Sat,) studied this question.

synapsesocial.com/papers/6a15e8cea215942ca9e3dc45 https://doi.org/https://doi.org/10.1177/002224376900600402

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1Applications of the sciences in marketing management1968 · 93 citations
2Early Prediction of Market Success for New Grocery Products1960 · 160 citations
3Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products1966 · 38 citations
4Early Prediction of Market Success for New Grocery Products1976 · 430 citations
5Use of Consumer Panels for Brand-Share Prediction1968 · 143 citations

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