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A live blog has become an increasingly popular journalistic genre for covering events in motion. Even though it has been embraced by digital media users, little is known about motivating factors that drive readers to consume this format for delivering news. Hence, this study makes a valuable contribution to the still developing research about the live blog by employing uses and gratifications approach and surveying 339 Internet users, the majority of whom were undergraduate students, to understand what motivates them to read live blogs. The study results suggest that contemporary gratifications – immediacy and convenience – along with information seeking, were the main motivating factors of live-blog consumption. Furthermore, frequency of reading online news and immediacy were identified as the key predictors of the live-blog use, signaling that digital media consumers have an increasing need to acquire live reports about major events.
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Mirjana Pantic (2019) studied this question.
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