What Fosters Leaders’ Health Role Modeling? Communication and Remote Work as Boundary Conditions

Based on Social Learning Theory, the Health-oriented Leadership Model posits leaders as SelfCare role models. While this modeling influence is established for general SelfCare, its applicability to sensitive behaviors—such as disclosing mental health problems—remains unclear. Additionally, the role of interactional and contextual factors is insufficiently understood. The present paper investigates whether leaders’ role modeling extends to disclosure and whether communication aspects and Working from Home (WfH) intensity moderate these effects. Two cross-sectional studies were conducted among employees working partly from home. Employees rated their own and leaders’ SelfCare; Study 2 (pharmaceutical company; N = 198) additionally assessed disclosure. Both studies included communication frequency and WfH intensity; Study 1 (public service; N = 227) measured informal communication, and Study 2 assessed communication barriers. Results confirmed that leaders’ SelfCare and disclosure were related to employees’ corresponding behaviors. Communication frequency and WfH intensity showed no moderating effects. Informal communication was associated with a stronger leader SelfCare role model effect, whereas communication barriers were associated with weaker role model effects. Findings suggest an association between leaders’ and employees’ health behavior, consistent with role modeling processes. Based on these preliminary findings, organizations may raise leaders’ awareness of their impact, while leaders should hold informal check-ins and promote barrier-free communication. Future longitudinal and experimental research should validate these findings.