The Effect of Internal and External Factors on the Business Success of Agri-based Exporting Small and Medium Scale Enterprises in Thanh Hoa Province, Vietnam

The purposes of the research are to determine the main factors affecting the business success of agri-based exporting firms in Thanh Hoa Province. To achieve these research objectives, quantitative and qualitative method were used concurrently. 275 questionnaire survey was sent out, but only 180 respondents replied suitably for the quantitative analysis through SPSS 20.0 software. Cronbach's Alpha, EFA, and regression are taken to confirm the research result further. The research finding shows that external factors have much more affecting than others internal one on the business success of exporting SMEs, in which external factors have much effect on the Business Success of Agri-based Exporting Small and Medium-Sized Enterprises in Thanh Hoa Province than internal factors.