The 1979 division 27 award for distinguished contributions to community psychology and community mental health: Emory L. Cowen

Summary The metaphor of the paper's title offers a framework for a brief summary. Effective wooing of primary prevention requires that we take seriously, and adhere to, its clear, sensible defining guidelines; systematize, and further develop, its generative base; use that base to guide the formulation of new primary prevention programs; further develop frameworks to promote informed choices of programs derecions from among many attractive possibilities; and be more hard‐nosed as program evaluators. That type of courtship should improve our love life with — and perhaps even, science of — primary prevention in mental health.