October 1, 1988

Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing

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Resumen

David K. Tse, Kam-hon Lee, Ilan Vertinsky, Donald A. Wehrung, Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing, Journal of Marketing, Vol. 52, No. 4 (Oct., 1988), pp. 81-95

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Discussion

Authors

David K. Tse

University of Hong Kong

Kam-hon Lee

Northwestern University

Ilan Vertinsky

University of British Columbia

Journals

Journal of Marketing

Actions

Institutions

University of British Columbia

Chinese University of Hong Kong

University of International Business

References and Citations

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Building similarity graph...

Analyzing shared references across papers

Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing

Puntos clave

Resumen

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Cite this study