A Qualitative Exploration of Oral Communication Apprehension

Prior research has identified communication apprehension (CA), or fear of communicating, as a major factor which inhibits an individual's willingness to communicate and his/her capability to develop effective communication skills. While many prior studies have measured oral communication apprehension of students, there has been little qualitative exploration of the phenomenon. This study was conducted by interviewing first-year business and accounting students at a higher education institution in Ireland who were identified as encountering varying levels of oral communication apprehension. The experiences of the students in communicating in different contexts are analysed and the impact of factors, such as fear of peer evaluation, prior communication experiences, and preparation, are considered.