An experiment on the role of tourist attribution: Evidence from negative nature-based incidents

More so than previously, in recent years tourists have been exposed to unexpected adverse situations, such as political instability, caused by the destination. Many aspects of the destination experience do not involve service delivery and product consumption; thus, such an experience needs to be treated uniquely. Acknowledging that the effects of tourists’ inner psychological processes in this context are crucial, this study applies attribution theory to examine how tourists make sense of negative incidents caused by the destination’s natural incidents. The results show the crucial effects of globality attribution in predicting the levels of satisfaction.