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Researchers in management science are increasingly concerned with the rigour of their research work and their capacity to build knowledge based on a cumulative research model. This article examines the strength of the entrepreneurial orientation construct, extensively used in entrepreneurship and strategy. Based on a close analysis of the seminal literature, the authors propose a critical evaluation of the development of the construct, which is a preliminary condition to enhancing its operationalization.
Basso et al. (2009) studied this question.