ABSTRACT This paper examines the shifting dynamics of naming conventions in Tanzania, focusing on the interplay between traditional, religious and modern names. Using a mixed‐methods approach, it analyses demographic data from 1244 questionnaires collected from students at local universities in Iringa, Tanzania. The study explores factors influencing the preservation or decline of traditional names based on the impact of historical and cultural contexts and patterns in the transition to modern or foreign names. Findings indicate that urbanization, globalization and religious influences have contributed to the decline of naming using traditional names after birth, particularly in urban areas, while pastoralist and clan‐based communities show resilience in maintaining them. Additionally, individuals from the mentioned communities appear to have two names: both traditional and religious names. Rather than fading, indigenous identity is dynamically behaving as the population adapts to global influences while preserving cultural elements. This research highlights how naming practices or conventions reflect broader societal shifts, contributing to discussions on cultural identity in a globalized world. Future studies should track these trends over time and examine the role of digital and social media in shaping naming conventions.
Mlyahilu et al. (Mon,) studied this question.
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