Investigating factors influencing discourses on the development of the knowledge field of political marketing in Iran.

mohammadreza Azhang; seyedreza hasani; Farshid Namamian; هیرش سلطان پناه

doi:10.82379/imr.2026.140406171217358

September 8, 2025Open Access

Investigating factors influencing discourses on the development of the knowledge field of political marketing in Iran.

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Key Points

This research aims to examine the influential factors on the discourses related to the knowledge field of political marketing in Iran.
Utilized a descriptive-survey research design to gather data.
Sample size of 384 election campaign managers and marketing managers from across Iran.
Data collected via questionnaires and analyzed using structural equation modeling with SmartPLS4.
Factors including party acceptance, networking ability, environmental awareness, voter awareness, effective marketing, and political discourse development significantly influence political marketing discourses.

Implication

Applied research investigates factors affecting political marketing discourse development in Iran, highlighting implications for political strategies.

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Cite This Study

Azhang et al. (2025) studied this question.

synapsesocial.com/papers/6a168ac80c924ddd1bd599e3 https://doi.org/10.82379/imr.2026.140406171217358

View Full Paper

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Investigating factors influencing discourses on the development of the knowledge field of political marketing in Iran.

Key Points

Implication

Abstract

Discussion

Cite This Study

Investigating factors influencing discourses on the development of the knowledge field of political marketing in Iran.

Key Points

Implication

Abstract

Discussion

Cite This Study

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