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Research demonstrates how citizen personality traits influence perceptions of government social media effectiveness, suggesting potential improvements.
• Citizens' personality affects how public administrations social media use is valued. • Openness, agreeableness and conscientiousness positively affect citizen perceptions. • Neuroticism and extraversion negatively affect citizen perceptions. • Age, gender and trust in government moderate some effects of personality traits. • Governments might improve communications by enabling detection of personality.
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Villodre et al. (2026) studied this question.
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