Co-creating management education: moving towards emergent education in a complex world

Student-consumers of business school management educations are exposed to a wide variety of new educational alternatives. Consequently, they are re-evaluating the products available from traditional education suppliers and looking at student-consumer-driven models that will meet their career goals. This paper’s purpose is to propose a new model of management education that leverages market opportunities, involves students in co-creating their own educations and helps management programmes move towards evidence-based management curricula. Using the literature showing how the co-evolution of organisational knowledge and expertise occurs through network mechanisms, this paper proposes the adoption of management education programmes based on the same mechanisms.