The National Blood Authority is worried about the future of blood supplies after the publication of research suggesting that altruism is slowly declining as a feature of British society. “We commissioned research because we are constantly struggling to keep up with the demand for blood, which is rising at 3-4% a year,” said Sue Cunningham, spokeswoman for the authority. “We also have to deal with the government waiting list initiative.” The research, presented at a conference in London last week, showed that there has been a slow but steady decline in altruism …
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A. Ferriman (1998) studied this question.