Introduction Considerations on Market Analysis for Political Parties by Patrick Butler and Neil Collins Social-Psychological, Economic and Marketing Models of Voting Behavior Compared by John Bartle and Dylan Griffiths Market Analogies: The Marketing of Labor and the Origins of New Labor by John Bartle Kirchheimer's Catch-All Party: A Re-Interpretation in Marketing Terms by Stefan Eghbalian and Stefan Henneberg Understanding Political Marketing by Stefan Henneberg Conceptualizing Political Marketing: A Framework for Election Campaign Analysis by Dominic Wring Political Marketing and the Aestheticization of Politics: Modern Politics and Post-Modern Trends by Barrie Axford and Richard Huggins The Marketing of Political Marketing by Nicholas O'Shaughnessy
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A 2003 study studied this question.