Revealing the Intangible Values in Lasem Batik Motif

The intangible value of life visualized in Lasem batik is a cultural code in arrangement of various signs. This value of life is also a geographical indication factor that gives batik Lasem a particular characteristic. Illiteracy of cultural code will bring incorrect signs arrangement so that Lasem batik loses its geographical indication, especially in batik with motif design innovation. This qualitative-descriptive research using semiotic analysis to reveal Lasem society’s value of life, which is implied in the visual style of batik motifs. Each visual sign has an individual meaning and will form a text (series of meanings) when the signs are combined. Purposive samples based on typology of batik motifs style, that is Chinese, Javanese, and combination of the two styles. The purpose of the study is to reveal the life values of Lasem society life values, which need to be understood in making batik design innovation.